Tom Rodi — Engineering & Product

Bob and I sat down and tried to break comfort into measurable components—vibration, fatigue, deflection, frequency response. I think we ended up with something like twenty-five different indicators, and even then it felt incomplete. We argued about it. We kept adding things. Eventually it kind of collapsed under its own weight. Not because comfort isn’t real, but because it’s experiential. You know it when you ride it. And if you design around that long enough, you start to trust feel as much as data.