Sarah Vogel — Brand & Communication

Parlee has never been accessible to everyone from a price standpoint. I don’t think that’s a negative. It’s a byproduct of an uncompromising standard of quality. We use cost-no-option methods, take time, pay attention to every detail, and pursue a sublime ride experience. A perfect carbon finish off the line. And we still do true custom—built around someone’s fit geometry. Parlee is already a dream bike for a lot of people, but it’s not common knowledge. It’s still “if you know, you know.” We want people to know.”